Monday, February 18, 2013

Join in the Instagram & Foodie Fun at SOBEWFF

Are you a foodie? Do you Instagram? I mean seriously...would you be reading this if you weren't? Here's a fun way to be a part of the The Food Network South Beach Wine & Food Festival this year. Evian Natural Spring Water returns as an official water sponsor for the 12th consecutive year of the event. This year, Evian has partnered with TV personality and Atlanta-based restaurateur, Chef Richard Blais, for an interactive takeover of the @evianwater Instagram account to provide the social community with a behind-the-scenes view of the epicurean festival with a twist. 

Chef Richard Blais, also known as the winner of Bravo’s “Top Chef All-Stars,” has been involved in the culinary scene for the last 15 years. He began his career dabbling in the kitchen at McDonald's and found he had a passion for deconstructing cuisine.  He went on to study at the Culinary Institute of America in Hyde Park, New York, where he spent time between semesters studying at the French Laundry in Yountville, CA under renowned chef Thomas Keller and alongside then rising-stars Grant Achatz and Eric Ziebold.  Blais recently opened The Spence, a new restaurant concept in Midtown Atlanta, and wrote his debut cookbook, Try This at Home: Recipes from My Head to Your Plate, which will be published this month. Blais has appeared on “TODAY Show,” “Good Morning America,” “Live with Kelly,” and “Late Night with Jimmy Fallon,” as well as in numerous publications including The New York Times, InStyle, and Food & Wine magazine. He is currently starring in the new Bravo project "Life After Top Chef."

Chef Richard Blais
Beginning this past Friday, February 15th and continuing throughout the week leading up to the South Beach Wine & Food Festival, Chef Blais will kick off Evian’s #evianeats Foodie Photo Series on Instagram; where a fun, foodie theme will be posted once a day on the @evianwater Instagram account. Instagram users are invited to upload photos of their own culinary creations and dishes via Instagram and Twitter (@evianwater) using #evianeats, and evian will re-post a selection of their favorite photos to their social media platforms.

The #evianeats Foodie Photo Series will culminate on February 21st, when Chef Richard Blais will take over the Evian water Instagram account live from Miami’s South Beach Wine & Food Festival. Followers of evian (@evianwater) can experience an unexpected approach to the festival through the eyes of Chef Blais as he captures his moments at the SoBeWFF with photos uploaded to @evianwater using #evianeats. Be sure to follow Evian’s Instagram page on Saturday, February 23rd & Sunday, February 24th at 12pm EST to experience the fun for yourself. 

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